Electronics giant Sony announced today that it will lay off 1,000 of its U.S. employees at Sony Electronics by the end of this year. It will also close 20 of its U.S stores.
“Sony Electronics confirmed a total staff reduction of one-third by the end of the calendar year, affecting approximately 1,000 employees across all sites,” the company said in a statement.
The layoffs come less than a month after it was announced that the Japanese tech company is expecting losses of over $1 Billion by the end of the fiscal year.
On the company’s website, President and COO of Sony electronics, Mike Fasulo wrote:
“While these moves were extremely tough, they were absolutely necessary to position us in the best possible place for future growth. I am entirely confident in our ability to turn the business around, in achieving our preferred future , and continue building in our flawless commitment to customer loyalty through the complete entertainment experience only Sony can offer.”
Unfortunately for Sony it appears that customers believe that other companies can offer a better experience. The companies loses come as electronics consumers have been favoring commenting brands of smart phones, personal computers and televisions.
While only 1,000 of Sony’s American employees are expected to be laid off, the company has also said that it will reduce its workforce by 5,000 worldwide by the end of 2014.